The main comments I received about my research were suggestions toward particular ways I could add complexity to my analysis. It was suggested that rather than just investigating the effect of advertisement, education and price has on alcohol consumption in Australia, I could also investigate this effect for different alcohol types. It was also suggested that I could possibly account for different age groups and how these explanatory variables effect alcohol consumption for younger and older consumers.
The largest challenge going forward will be collecting advertising expenditure information to use as a proxy for measuring the level of advertising consumers were exposed to in a given period. This data will come from the annual reports of companies that produce alcoholic beverages such as Victoria Bitter, Carlton, and Great Northern. This task will be time intensive which is why it is important to focus on it early into working toward project completion. Given the short time frame of the subject the tasks that take up the most time are the most challenging given the short time frame.
As this will be my largest perceived challenge this far I plan to start doing this task first. Then I will have all the data I need to start to run a regression analysis testing the effect education, advertising and price has on alcohol consumption in Australia. Given that we are just now having our midsession break it is my plan to utilize this time off to conduct a large portion of the legwork for my research. The goal will be to have a substantial amount of results that I can begin to write the final report. If I find that I have enough time, I can add to the complexity of my research by conducting research in the areas suggested to me by the professor during my research proposal.
Sean's COMM330 Blog 
Hi Sean,
Your proposal was very impressive and detailed many of the facets you had mentioned in your blog, it was good to see it all come together so nicely! With a very limited number of weeks left until the final submission, I think you are taking the correct approach in completing your analysis without splitting alcoholic beverages into different categories. The focus should be on the main analysis, with any extra depth only taken if the main aspect of your research has been sufficiently completed.
It seems like you have set goals in mind, so the main thing now is back yourself and complete your regression. At this stage of the research process, motivating yourself can be hard, so I thought I would add a piece I am sure you have heard before from Shia LaBeouf, if nothing else I’m sure you will find it amusing!
Good luck!
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